Sponsorship Benefits & Event Sponsorship Benefits
Regardless of the size of your business, you are always looking for ways to expand your reach to your target audience. To do this you must be creative and think beyond print campaigns and online marketing—by looking for ways to connect and engage with your local target audience. It is the opportunity for consumer engagement that is one of the most noteworthy reasons to consider sponsorship. Sponsoring special events and organizations that align with your company beliefs is an excellent way to give your company a competitive edge. Not only does sponsorship improve your company image—but it boosts your credibility. In fact, some sponsorship opportunities are exclusive opportunities only allotted to a few prestigious brands and businesses.
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The Key To Successful Sponsorship
The key to successful sponsorship is to select an event or organization that is of interest to your target audience. For example, if your target audience is 35-45 year old males—sponsoring an event targeted towards college-aged individuals will not give you the exposure you aim to achieve. Instead, look for events that your target audience will attend—and for organizations that your target audience frequents. For example, if your target audience is 35-45 year old males you could sponsor a children’s softball team. While the children are not your target audience, their fathers are. Also ensure that you sponsor something you believe in, because your true passion about the cause will be evident to anyone who inquires about your relationship with the event or organization.
Go Local And The Visibility It Will Gain
Sponsoring an event or organization is a tax deductible expense, which sometimes makes it tempting to sponsor only nationwide organizations. While sponsoring nationwide organizations of course has its benefits—unless your budget is substantial, your contribution is likely to go unnoticed in your community. Instead, look for local organizations or local chapters of nationwide organizations that are frequented by your target audience. This could be a well-established non-profit, or an up and coming organization who you plan to be an ongoing part of.
Sponsoring is a great way to showcase your services and products, and to donate your current and outdated inventory. It provides you an invaluable opportunity to develop customer relationships with both existing and prospective clients. Get creative when looking for sponsorship opportunities—and remain consistent in your community involvement as your business continues to grow.
If you’re of a certain vintage, you’ll recall the Remmington Razor commercial with its’ catchphrase “I was so impressed I bought the company”. That’s more or less how Kathy Potts felt when she went from customer to owner of Ingleburn Trophies almost 15 years ago.
“As a customer I would order trophies, plaques for miniature pinscher dog shows. When the business came up for sale I had already had a great experience and was confident I could give the best service and understanding to help customers select just the right products. “
As we talk, I notice framed images of small dogs proudly displayed by Kathy’s desk, “I still breed and show my min pins, now I’m also my own customer! Trophies are a great recognition of all the hard work that goes into training and grooming. Owners are hugely proud of their dogs and a trophy rewards this and gives a lasting memory.”
“It’s no different to recognising excellence at work, an award is a powerful morale booster, whether monthly, quarterly or annually. I have several local clients that regularly place orders to reward their employees, it seems to create competitiveness and strong productivity from the feedback I receive.”
“There’s also been a steady increase in businesses sponsoring things like local sporting teams, charity events. Again, from the feedback of sponsors it’s a no brainer.”
Walking around the showroom, every sport is catered for, tasteful plaques to adorn desks or workshops shine in unison.
“We now have over 1000 trophies, awards and medals on display. I attend regular trade shows and keep up to date with the latest products. We have customers interstate, overseas and our valued locals – with the growth of the internet and our website position, and because our range is so extensive, we can specialise in mainstream and niche products.”
Next time you give a well earned bonus to an employee, why not recognise them with something from Ingleburn Trophies, it’s sure to leave an impression. Or sponsor a local kid’s sports team, give back to the community that supports you.
“2015 is going to bring some very exciting changes for Ingleburn Trophies – with modern ideas coming into practice which will set us apart from others.
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