Spending 60 seconds with Tezza is Sally Hurley, author of ‘How to Love The Sh*t Out Of Life’ and regular podcaster inspiring listeners to see the positive in every situation.
Tezza: Great to catch up Sally, many thanks for your time after work… What inspired you to write the book? Do you still feel the same way?
Sally: I have always loved to write and the thought of writing my own book is something I have thought about for a long time. I have always been a positive person and a few years ago, started thinking about how I could combine my personality and experiences with my passion for writing, to put some good out into the world. I actually re-read the book a few months ago for the first time since it was released in mid-2018, and a lot of the strategies and tips I wrote about, still resonate with me. I still try to live my life the way I discuss in the book.
Tezza: What education or experiences did you have that prepared you?
Sally: I studied journalism at Macleay College in my early 20s and have worked in communications/content roles for the last eight years, so I have been writing consistently in my professional life in that time. In terms of experiences to write a self-help book and then a podcast of the same topic, I look at all my life experiences as inspiration for these things. I also take inspiration from experiences from others.
Tezza: How do you personally define business success? Is it money? Freedom? Influence? Creative expression and innovation? Something else?
Sally: Success is more about how I feel about myself at the end of the day. If I can go to bed knowing that I have tried to make a difference in someone’s life or tried to be the best version of myself that day, then I feel successful.
Tezza: How do you get customers and listeners?
Sally: I promote my book and podcast through my different social media channels – I have a Facebook page and Instagram that are dedicated to my How to Love the Sh*t Out of Life project. Word of mouth in the local community has also been great for my book sales. I am very lucky that many people in the area have supported it and shared the message with others.
Tezza: If you and I were meeting 3 years from now, looking back, what would it take for you to feel happy about your progress?
Sally: If I am still doing things that I love, then I would like to think I would be content and happy with my progress. I don’t set too many goals, but if I’ve achieved or am on my way to achieving what I want in 3 years, then I will be happy.
Tezza: If you could invite 3 people to dinner, who would they be and why?
Sally: Audrey Hepburn. I have always admired her for the humanitarian work she did when she was alive. Kelsang Gyatso is a Buddhist monk who has written countless books on meditation. I started meditating a couple of years before I started writing my book and his work is inspiring. I would love to pick his brain a bit! And Beyoncé because, well she is Beyoncé!
Tezza: What advice would you give someone starting their own business at the same age you started yours?
Sally: I don’t really look at How to Love the Sh*t Out of Life as a business, it’s a passion project for me. But to anyone who is wanting to write a book, start a blog or podcast or whatever it is they are passionate about, I would say you have to enjoy it and have fun with it. Don’t just do it to gain followers or likes or even just to make money. It has to be something you get a kick out of and I believe from that, success in whatever form you measure it, will follow.
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Tezza: I read the book a few months ago and it’s uplifting and a breath of fresh air, I’ll be sure to catch the podcasts Sally, thanks again and have a brilliant year ahead!