At IMA, we’ve identified the 5 steps needed to achieve digital success for your business.
The first step is to Build your website – a basic requirement for digital marketing which should reflect your business’ core offerings and strengths. Your website also works as a driver for direct opt-in communication, such as email marketing. Most people search for a business online before making any purchase decision these days. Hence, ensuring your website is built correctly, mobile-optimised and has a great user journey and user experience – is the important first step to achieving digital marketing success.
The second step is to Maintain your website. All websites need ongoing maintenance to ensure they stay relevant with Search Engines such as Google. Website maintenance includes regularly tracking your website to ensure any updates are implemented and the website’s loading time is optimal for search engines.
Third step is Optimise, which focuses on SEO (Search Engine Optimisation). SEO is an organic, long-term strategy (usually taking 3-9 months to gain some serious traction) that incorporates relevant keywords and content to optimize your website position on Search Engines. With hundreds of thousands of searches on Google per day, you need to ensure your website ranks at the top of a Google Search Engine Results Page (SERP). This is the best way to bring increased traffic to your website, over the long term.
The fourth step is Leverage – this is all about increasing brand awareness through engaging content on social channels. Social Media sites such as Facebook, LinkedIn and Twitter are powerful tools to keep your customers upto- date with what is happening within your business and your industry. It is important that posts on Social Media be relevant, engaging and time sensitive.
The final step is to Advertise, and this is executed through Search Engine Marketing (SEM) and Paid Social Media Advertising to drive conversions for immediate results. The advantage of SEM and Paid Social is that it allows you to target people through relevant ad copy and keywords that match their search queries. SEM is a fast way to reach the top of a Google Search Engine Page result.
If you’re unsure on where your website and digital marketing strategy is up to – please do not hesitate to contact your local marketing experts, IMA Digital, on 02 4627 8011.
Looking for real experts in digital marketing?
The people you need are right here in Macarthur.
IMA is based in Campbelltown and has over 17 years experience in providing real solutions to all business types from small family owned, through to ASX 100 companies.
We can help with:
• Website design, development, maintenance and hosting
• Google, SEO, SEM and Analytics reporting
• Social Media development and daily management
• Content development including writing, photography and videography
- Extended reach
- Target specific markets
- Measure ROI closely
- Increase revenue
- Generate targeted leads
Special offer for readers of Smarter Macarthur valued at $599*
The first 10 companies to contact IMA Digital will receive a Free Digital Marketing Audit valued at $599*. We’ll provide you with a free report and recommendations to improve your website performance, search engine optimisation (SEO), search engine marketing (SEM) and social media. *Price excludes GST.